Category Archives: internet

Advanced SEO Techniques for 2017

What makes an SEO technique “advanced”?  That’s a question I ask myself every year.  A lot of the “advanced” methods I first shared ten years ago, while still relevant today (because good SEO doesn’t change), are so widely used now…

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Bad SEO Advice You Should Still Avoid

I should create a “Bad SEO Advice” category and collect all the articles I have written about it through the years in one place.  There are days when I am tempted to go back and “update” old articles about bad…

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Quality Signals that May have Affected the March 2017 Google Fred Update

Googler Gary Illyes declared that unless otherwise given a name by Google ALL of their search “updates” will be referred to as “Fred”.  He was joking but, honestly, I like that.  Some years ago I wrote a brief article titled…

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Easy Search Engine Optimization Anyone Can Do

It’s hard to write an article like this without talking about the need for SEO industry standards or pointing out the immense competition among SEO consultants, agencies, tool providers, and (e)book authors for your business dollars.  So I will begin…

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How to Secure a WordPress Site Against Hackers

WordPress gets a bad rap from people who complain that it’s not secure.  In more than 40 years of working with computers I have never met an application or operating system that could not be hacked.  I used to be an…

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The Difference between Knee-jerk SEO and What You Need from Your SEO

Every day across the world and the Web thousands of search engine optimization professionals give employees, employers, co-workers, clients, and other SEOs their opinions on a variety of topics.  The constant flow of opinion is healthy for the industry.  If…

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The Difference between Knee-jerk SEO and What You Need from Your SEO

Every day across the world and the Web thousands of search engine optimization professionals give employees, employers, co-workers, clients, and other SEOs their opinions on a variety of topics.  The constant flow of opinion is healthy for the industry.  If…

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The Myth of the Google Update

People have been chasing search engine algorithms since the 1990s.  They won’t stop even though the algorithms are more elusive now than ever before.  Nonetheless, Web marketers should approach all unofficial announcements and analyses of search algorithm updates and effects…

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Can an A/B Test Tool Really Make SEO Experts Obsolete?

A company called RankScience has launched an A/B testing tool that, they say, targets the SEO expert — the in-house staff member, the outside consultant, or the guy in the corner booth who reads all the latest blog posts. TechCrunch…

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Is There a Single Most Important Technical SEO Task?

Technical search engine optimization articles have become the new Web spam of marketing tutorials.  Everyone has an ultimate beginner’s guide to technical SEO and a list of priority tasks that you must perform to ensure the critical success of your…

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