Category Archives: internet

How to Recover from Google Algorithm Updates

Google updates its search system 10-15 times a week.  Bing updates its search system maybe 10-20 times per month.  Unfortunately Bing is less open about how its search engine works, but we can be sure of one thing: Bing does…

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7 Ways You Do SEO Wrong

There are many discussions about search engine optimization on social media: you’ll find them on Facebook, LinkedIn, Twitter, and more traditional Web forums.  The most popular SEO bloggers are essentially running discussion forums in their comment sections, too.  It’s easy…

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Basic Crawl Management for SEO

Crawl management is integral to search engine optimization. And yet crawl management is so poorly explained by the Web marketing community that many sites mismanage crawl.  What should be one of the fundamental areas of search engine optimization has been…

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Advanced SEO Techniques for 2017

What makes an SEO technique “advanced”?  That’s a question I ask myself every year.  A lot of the “advanced” methods I first shared ten years ago, while still relevant today (because good SEO doesn’t change), are so widely used now…

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Bad SEO Advice You Should Still Avoid

I should create a “Bad SEO Advice” category and collect all the articles I have written about it through the years in one place.  There are days when I am tempted to go back and “update” old articles about bad…

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Quality Signals that May have Affected the March 2017 Google Fred Update

Googler Gary Illyes declared that unless otherwise given a name by Google ALL of their search “updates” will be referred to as “Fred”.  He was joking but, honestly, I like that.  Some years ago I wrote a brief article titled…

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Easy Search Engine Optimization Anyone Can Do

It’s hard to write an article like this without talking about the need for SEO industry standards or pointing out the immense competition among SEO consultants, agencies, tool providers, and (e)book authors for your business dollars.  So I will begin…

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How to Secure a WordPress Site Against Hackers

WordPress gets a bad rap from people who complain that it’s not secure.  In more than 40 years of working with computers I have never met an application or operating system that could not be hacked.  I used to be an…

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The Difference between Knee-jerk SEO and What You Need from Your SEO

Every day across the world and the Web thousands of search engine optimization professionals give employees, employers, co-workers, clients, and other SEOs their opinions on a variety of topics.  The constant flow of opinion is healthy for the industry.  If…

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The Difference between Knee-jerk SEO and What You Need from Your SEO

Every day across the world and the Web thousands of search engine optimization professionals give employees, employers, co-workers, clients, and other SEOs their opinions on a variety of topics.  The constant flow of opinion is healthy for the industry.  If…

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