Category Archives: internet

The Myth of the Google Update

People have been chasing search engine algorithms since the 1990s.  They won’t stop even though the algorithms are more elusive now than ever before.  Nonetheless, Web marketers should approach all unofficial announcements and analyses of search algorithm updates and effects…

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Can an A/B Test Tool Really Make SEO Experts Obsolete?

A company called RankScience has launched an A/B testing tool that, they say, targets the SEO expert — the in-house staff member, the outside consultant, or the guy in the corner booth who reads all the latest blog posts. TechCrunch…

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Is There a Single Most Important Technical SEO Task?

Technical search engine optimization articles have become the new Web spam of marketing tutorials.  Everyone has an ultimate beginner’s guide to technical SEO and a list of priority tasks that you must perform to ensure the critical success of your…

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Search Engine Optimization for 2017 and Beyond

A funny thing happened on the way to Web markteting in 2016: the world of SEO ballooned under your inattentive noses.  Most of you are still trapped in the “mobile SEO” rut and you cannot see over the rim that…

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Google Penguin: Why You Cannot Fix Your Website

Despite all that has been written about the Google Penguin algorithm, including numerous question and answer articles that Googlers have assisted with and promoted, many Web marketers and business owners continue to drag their feet about pursuing alternative solutions to…

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Content Marketing or Search Engine Optimization?

It is a rare chart that tells a whole, comprehensible story.  I don’t have such a chart for you but I do have a chart that tells, in my opinion, an interesting story about how ignorance breeds change and growth.…

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Natural and Semi-natural Linking for Web Marketers

Over the past two years I have published only two link theory articles, and of those three were direct responses to contemporary discussions in which I sought to debunk some wrong ideas coming from either the search engines or the…

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Dividing a Website across Multiple Hosts Has No Negative Effect on SEO

One of the most incredibly naive and misleading myths circulating in the Web marketing industry today is that if you divide your content across multiple hosts (domains or subdomains) you weaken your search engine optimization and create extra work for…

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How to Recover from the Penguin Algorithm In Less Than 1 Hour

We don’t offer Penguin recovery services. We view such work as completely avoidable and unnecessary. There are some good-hearted, wonderful people selling Penguin recovery services, strategies, and plans and we don’t want to make them look like bad people but…

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How to Design the Web User Experience from Hell

User experience is supposed to be the most important aspect of Web design today but you won’t find any scientific proof of that if you look at what Web publishers and advertisers are doing.  If we were to judge how…

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